Creative Director
Graphic Designer
Based in Sydney

Dani Wakelin Graphic Designer and Creative Director based in Sydney.

With over 15 years of experience in graphic design and art direction, I offer a strong foundation in visual communication, brand storytelling, and creative strategy.

My career has evolved through international roles in graphic design, marketing, project management, and operations, giving me a well-rounded perspective and the ability to work across diverse industries and clients.

I’m available for opportunities in graphic design, creative direction, and project management.

Recent Projects

  • Nova Entertainment

    NOVA Entertainment

    Working closely with NOVA Entertainment, I created a cohesive suite of marketing materials for a large-scale multi-city event series, delivering consistent, brand-aligned creative across all channels to drive engagement and attendance.

  • News UK Broadcasting print ads designed by Dani Wakelin.

    News UK Broadcasting

    I led the creative direction for News UK Broadcasting’s All Access seminar series, unifying multiple radio brands into a single cohesive campaign through end-to-end creative execution and close stakeholder collaboration across all event and marketing touch-points.

  • AdCreate - Built to sell. Powered by AI. Led by humans.

    AdCreate - Built to sell. Powered by AI. Led by humans.

    The AdCreate function is an AI-assisted creative production tool used at events to bring campaigns to life and engage attendees, where I develop tailored design templates with clients and lead the creative stand experience to showcase AI-driven creative solutions in real time.

When I am not designing I am…

reading & listening to music

doing pilates & running

painting & creating

eating with friends & family

hanging with my cat

  • She has a strong understanding of creative direction and approaches every project with a lot of thought and attention to detail. What stood out most to me though was her ability to manage people. Dani creates a positive and supportive environment, even while under pressure, and earns a lot of respect from the people she works with because of it.

    Cam Taylor, Direct Report, Boost Media International

  • It is so refreshing to work with a designer who is keen to truly learn and understand the brand, and then apply those learnings to everything she creates. I would absolutely recommend Dani to anyone, for all your design desires!

    Hayley Sorenson, Manager, Ethique Beauty

  • I was so impressed with her aptitude and attitude that I soon promoted her into a Project & Campaign Lead role. Dani didn't disappoint. She delivered on time, juggled multiple marketing projects and did everything to a high standard. Not only that but she brought absolute sunshine into our team because nothing was a problem and she always had a smile on her face.

    Denise Moller, General Manager, EMA

  • Dani's excellent communication skills and ability to collaborate with cross-functional teams make her a valuable member of any design team. She always meets deadlines and exceeds expectations, making her an asset to any graphic design role.

    Nathan Moss-Penman, Manager, EMA

  • She is also a fantastic team player, highly collaborative, communicative and always willing to lend a hand. I highly recommend Dani, she will bring a unique blend of creativity, dedication and professionalism to any team.

    Leo Zhou, Team Mate, EMA

  • In the time that I have worked with Dani, I have been thoroughly impressed by her dedication, hard work, and professionalism. Dani is an exceptional team player who consistently goes above and beyond to ensure that projects are completed to the highest standard.

    Aiken Stryers, Team Mate, EMA