Creative Director.
Graphic Designer.
Based in Sydney.

With over 15 years of experience in graphic design and art direction, I offer a strong foundation in visual communication, brand storytelling, and creative strategy.

My career has evolved through international roles in graphic design, marketing, project management, and operations, giving me a well-rounded perspective and the ability to work across diverse industries and clients.

I’m available for opportunities in graphic design, creative direction, and project management.

Project Manager

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Creative Director

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Marketing & Sales

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Graphic Designer

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Project Manager • Creative Director • Marketing & Sales • Graphic Designer •

Recent Projects

  • ITV UK

    ITV UK

    Logo Design + Collateral

  • Billboard advertising a business event called Prime Impact, taking place in Johannesburg from November 3 to 7, promoting primedia broadcasting, with registration information and contact details.

    Primedia

    Branding + Production

  • Brochure or flyer for Amplify Advertising Packages featuring a woman with closed eyes, stars, and a moon in her profile, with red and black design elements, promoting Amplify Brisbane 2025 event by Nova 106.9 and Smoothfm.

    Nova

    Marketing Collateral + Production

  • Three colourful bags of potato chips on a yellow background. The bags are labeled Aussie Classic Chicken Salt, Sour Cream & Chives, and Himalayan Sea Salt.

    Happy Joy

    Branding Passion Project

  • A smartphone displaying a social media profile page and two printed paper cards related to a dog walking business on a light yellow background.

    Bark About Sydney

    Branding Project

Creative Portfolio >

Recent Experience

  • Oct 2025 - Present

    As Creative Director at Boost, I lead the development and delivery of the Boost programme events. I oversee campaign strategy from concept through to execution.

    Acting as the key creative conduit across allocated programs, I manage the full creative workflow.

    My focus is delivering strategic, high-impact creative that supports sales, enhances brand presence, and drives measurable results.

    Key Skills: Art Direction, Graphic Design, ai Platform Management, Copywriting, Presenting, Project Management, Leadership.

  • Sept 2024 - Part of present role

    As a senior graphic designer I execute the creative process from concept to delivery, producing digital assets, print materials, event signage, logos, and branded content.

    Collaborating with programme teams and clients to ensure high standards and brand alignment.

  • Dec 2021 - Sept 2024

    As a Senior Freelance Graphic Designer, I delivered creative solutions across print, digital, and web.

    I designed brand identities, packaging, infographics, ads, websites, event materials, and presentations. I managed email campaigns (Klaviyo, MailChimp), print assets, and signage, while coordinating directly with clients on project scopes and timelines.

    Known for high-quality, innovative work that meets diverse client needs across industries.

    Key Clients: Ethique NZ/NYC, WorldPress Photo Exhibition, EMA, Alexandra Park Events, ICIB BrokerWeb Insurance.

View Linkedin >
View Linkedin >

Kind words

  • It is so refreshing to work with a designer who is keen to truly learn and understand the brand, and then apply those learnings to everything she creates. I would absolutely recommend Dani to anyone, for all your design desires!

    Hayley Sorenson, Manager

  • I was so impressed with her aptitude and attitude that I soon promoted her into a Project & Campaign Lead role. Dani didn't disappoint. She delivered on time, juggled multiple marketing projects and did everything to a high standard. Not only that but she brought absolute sunshine into our team because nothing was a problem and she always had a smile on her face.

    Denise Moller, Collaborator

  • Dani's excellent communication skills and ability to collaborate with cross-functional teams make her a valuable member of any design team. She always meets deadlines and exceeds expectations, making her an asset to any graphic design role.

    Nathan Moss-Penman, Manager

  • She is also a fantastic team player, highly collaborative, communicative and always willing to lend a hand. I highly recommend Dani, she will bring a unique blend of creativity, dedication and professionalism to any team.

    Leo Zhou, Team Mate

A box of Manuka honey from Sabor España placed on pink honeycomb-patterned wrapping paper.
Laptop displaying a website with a photo of a smiling woman and toothbrushes in a cup, with the text 'BAMBRUSH' on the screen.
Gray tote bag with pink branding and text, surrounded by soap bars and shampoo boxes on a pink background.
Three Instagram screenshots from 'worldpressphotoauckland' showing photos from a 2023 exhibition held in Auckland from July 22 to August 20. The first image shows people swimming with wind turbines in the background, the second depicts a woman speaki
A two-page brochure for a conference titled 'Prime Impact Africa' showcases event details and promotional offers, with a vibrant pink, purple, orange, and blue color scheme, and an image of a woman wearing headphones and holding a phone.
Two smartphones lying side by side displaying social media posts about shower and bathroom products from Showerwell Home, with images of a bathroom and a person in a bath.
Two vertical banners promoting BOUX BAZAAR, an open-air market. The left banner features a photo of a green outdoor market scene with stalls and umbrellas, and text reading 'BOUX BAZAAR. OPEN AIR MARKET.' The right banner displays a vibrant market wi
Stack of salon appointment cards for 'The Nail Lounge' with a pink and yellow color scheme. Each card has a booking details form with spaces for date, time, and technician, alongside a pattern of nail polish bottles, brushes, and stars in the backgro
An advertisement on a train station wall promoting eco-friendly tooth care with a smiling woman, palm trees in the background, and text about natural, recyclable, and cool toothbrushes.
Screenshots of a website about Sacrament, featuring sections with text, images of books, jewelry, a framed butterfly, and nature scenes, displayed on multiple devices including a desktop monitor and a mobile device.
Four colorful containers of flavorlla spices labeled round paprika, cinnamon an, flavorella, and turmeric powder, with corresponding spices and ingredients in front, on a beige background with spice illustrations.
A collection of promotional images advertising ITV AdBoost, highlighting its reach of over 45 million viewers, exclusive advertising rates, and in-person consultations, with event details mentioning October 6-10, 2025, in White City, London.
Three stacked beverage boxes labeled Hazy Ale, Coffee Stout, and Berry Cider from Devil's Draught company, with each logo featuring a stylized devil's face in blue, red, and pink respectively, casting shadows on a plain background.
A digital tablet displaying a lingerie website with the header 'Cherries' and images of lace underwear, placed on a light yellow surface with a white stylus pen beside it.
Billboard advertisement for Nectar skincare featuring a woman with curly hair relaxing beside a pool, with text describing organic skincare infused with papaya.
A digital display showing a website about Sacramento, featuring a woman with green hair, a stack of green books, and a pink mobile phone displaying another page of the website.
Brochure or catalog pages displaying shower system products, including images of bathroom showers, with text describing installation steps, solutions, and company information, and a map highlighting locations.
Instagram feed displayed on a smartphone surrounded by four colorful promotional posters for art events, with text indicating dates and artist information.
Collection of various digital advertisement banners and posters for a 2023 photo exhibition, featuring images of a desert scene with tents, wind turbines over water, a person reading, a woman shopping indoors, a person painting, and a street scene wi
Stacks of exhibition flyers on a pink background showing images of a person jumping in a flooded street and wind turbines in the ocean.
Three stacked boxes of Velvet dairy-free gelato cake on a beige background, with shadow cast on the left side.
Wedding invitation cards for Dani and Nick featuring a sky background with clouds and cherubs carrying bouquets.
Open blue and cream Bambrush subscription box with polka dot interior and branding, featuring text that says 'Make a Statement' and 'Monthly Subscription'.
Two stacked booklets featuring a racetrack scene with horses and jockeys on the cover, placed on a purple surface.
Multiple event flyers for a party titled "The Rickards" with a pink and red disco ball graphic, pink stars, and social media reaction icons at the bottom.
Tri-fold brochure for Showerwell Home Products, featuring a woman enjoying a bath on the front and images of a bathroom and children on the inside, with text about product care and company information.
Screenshots of a social media app showing advertisements for Prime Impact 2025 events in Johannesburg and Cape Town, South Africa, featuring colorful promotional banners with people smiling and event details.
Multiple smartphones displaying colorful skincare, beauty, and wellness app interfaces on a pink background.
Business cards for Bark About Sydney, a dog walking service, with contact information and social media handles.
Two bottles of sparkling wine labeled Blanc, one with orange accents and the other with blue accents, against a white background.
Two black and white boxed sets of Modern Cauldron kitchenware, one labeled Cast Iron Mini Serving Dish and the other Set of Four Serving Plates, with images of the dishes on the packaging, placed on a light gray surface.
Two smartphones displaying a Facebook ad for Showerwell home products, showing images of a bathroom with shower fixtures and a person relaxing in a shower.
Two tubes and a box of Nectar skincare products, including a cream cleanser and a moisturizer, with packaging in yellow and orange colors on a two-toned background of blue and orange.
Two jars of honey with black lids, labeled 'Sabor España' and 'Manuka Honey', placed on a white surface.
A tube of Bambrush cool mint toothpaste next to its box, both placed on a dark surface. The packaging is blue and white, with text indicating it is 100% natural and eco-friendly.
Three smartphone screens displaying advertisements for a travel tin product, with images of the tin, a woman using the product, and close-up of the tin's features, set against a pink background.
A cylindrical container of Bambrush brand toothbrushes with a blue and white design, labeled as a 5 pack of black bristle toothbrushes, recyclable and natural.
Two loaves of bread in white paper bags with colorful text, set against a red background.